//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Product management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Product management
Consumer behaviour
9
Konsumentenverhalten
9
Market research
7
Marktforschung
7
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Bibliometrics
4
Bibliometrie
4
Brand management
4
Business-to-business marketing
4
Dienstleistungsqualität
4
Lieferantenmanagement
4
Markenführung
4
Service quality
4
Supplier relationship management
4
Theorie
4
Theory
4
Brand
3
Brand image
3
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Markenartikel
3
Markenimage
3
Marketing
3
USA
3
United States
3
Emerging economies
2
India
2
Indien
2
Inter-firm cooperation
2
Malaysia
2
Marketing theory
2
Marketingtheorie
2
Schwellenländer
2
Structural equation model
2
Strukturgleichungsmodell
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
10
Book section
10
Lehrbuch
6
Textbook
6
Collection of articles of several authors
5
Sammelwerk
5
Aufsatz in Zeitschrift
4
Bibliografie enthalten
3
Bibliography included
3
Handbook
2
Handbuch
2
Aufsatzsammlung
1
Einführung
1
Reprint
1
more ...
less ...
Language
All
English
4
Author
All
Malhotra, Naresh K.
Pepels, Werner
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
17
Kowalkowski, Christian
16
Johnston, Wesley J.
15
Keränen, Joona
14
Sharma, Arun
14
Ulaga, Wolfgang
14
Di Benedetto, C. Anthony
13
Agnihotri, Raj
12
Terho, Harri
12
Cova, Bernard
11
Homburg, Christian
11
Rangarajan, Deva
11
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Kumar, V.
9
O'Cass, Aron
9
Schmitz, Christian
9
Sharma, Piyush
9
Backhaus, Klaus
8
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
Høgevold, Nils M.
8
Kleinaltenkamp, Michael
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Parvinen, Petri
8
Rodríguez, Rocío
8
Snehota, Ivan
8
Zolkiewski, Judy
8
Adamson, Brent
7
Jalkala, Anne
7
Kindström, Daniel
7
more ...
less ...
Published in...
All
Journal of business-to-business marketing
3
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
2
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
3
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
4
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->