//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~person:"Rao, Vithala R."
~subject:"Paul E. Green"
~subject:"Ökonomische Ideengeschichte"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Paul E. Green
Ökonomische Ideengeschichte
Marketing theory
34
Marketingtheorie
34
Market research
23
Marktforschung
23
Theorie
11
Theory
11
Conjoint analysis
4
Conjoint-Analyse
4
Marketing
4
International marketing
3
Internationales Marketing
3
Naresh K. Malhotra
3
History of economic thought
2
Multivariate Analyse
2
Multivariate analysis
2
Scientific method
2
Wissenschaftliche Methode
2
Betriebswirtschaftsstudium
1
Consumer behaviour
1
Economists
1
Emerging economies
1
Ethics
1
Ethik
1
Graduate business education
1
Konsumentenverhalten
1
Schwellenländer
1
Wirtschaftswissenschaften
1
Ökonomen
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Article
1
Type of publication (narrower categories)
All
Collection of articles of several authors
6
Sammelwerk
6
Collection of articles written by one author
5
Festschrift
5
Sammlung
5
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
more ...
less ...
Language
All
English
7
Author
All
Malhotra, Naresh K.
Rao, Vithala R.
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Green, Paul E.
9
Sheth, Jagdish N.
8
Dixon, Donald F.
7
Hunt, Shelby D.
7
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Winer, Russell S.
4
Brown, Stephen
3
Hansen, Ursula
3
Hauser, John R.
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Converse, Paul D.
2
Crane, Andrew
2
Desmond, John
2
Domegan, Christine
2
Fischer, Eileen
2
Fitchett, James A.
2
Layton, Roger A.
2
Lazer, William
2
more ...
less ...
Published in...
All
Legends in marketing
5
Review of marketing research
1
The history of marketing science
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
2
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
3
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
4
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
5
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
6
Conjoint analysis
Rao, Vithala R.
- In:
The history of marketing science
,
(pp. 47-76)
.
2014
Persistent link: https://www.econbiz.de/10010415912
Saved in:
7
Special issue: Marketing Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->