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~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~source:"econis"
~subject:"Bibliometrie"
~subject:"Naresh K. Malhotra"
~subject:"Ökonomen"
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Search: subject:"Marketing theory"
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Bibliometrie
Naresh K. Malhotra
Ökonomen
Marketing theory
52
Marketingtheorie
52
Market research
25
Marktforschung
25
Theorie
12
Theory
12
History of economic thought
11
Ökonomische Ideengeschichte
11
Marketing
7
USA
6
United States
6
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
3
Marketing management
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Marketingmanagement
3
Scientific method
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Wissenschaftliche Methode
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Betriebswirtschaftsstudium
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Wirtschaftshochschule
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resource-advantage theory
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1975-1976
1
A general theory of marketing
1
Broadening marketing
1
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English
7
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Malhotra, Naresh K.
Shaw, Eric H.
Tadajewski, Mark
14
Jones, D. G. Brian
6
Stremersch, Stefan
6
Lehmann, Donald R.
4
Roberts, John H.
4
Sheth, Jagdish N.
4
Bruhn, Manfred
3
Hunt, Shelby D.
3
Katrichis, Jerome M.
3
Kayande, Ujwal
3
LaPlaca, Peter J.
3
Andreini, Daniela
2
Bode, Matthias
2
Brown, Stephen
2
Dant, Rajiv P.
2
Graf, Albert
2
Halinen, Aino
2
Hörschgen, Hans
2
Kotler, Philip
2
Lilien, Gary L.
2
Lindgreen, Adam
2
Maas, Peter
2
Morgan, Robert
2
Möller, K. E. Kristian
2
Pedeliento, Giuseppe
2
Polonsky, Michael J.
2
Rabe, Christina
2
Shankar, Venkatesh
2
Smith, N. Craig
2
Solerio, Chiara
2
Stewart, David W.
2
Tamilia, Robert D.
2
Tzempelikos, Nektarios
2
Vatanparast, Ramin
2
Witkowski, Terrence H.
2
Woodside, Arch G.
2
Wooliscroft, Ben
2
Zarantonello, Lia
2
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Published in...
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Legends in marketing
3
Journal of historical research in marketing
2
History of marketing thought ; Volume 2
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
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1
Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
Saved in:
2
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
3
Special issue: Marketing Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
4
Honoring Donald F. Dixon
Shaw, Eric H.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936954
Saved in:
5
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
6
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
7
Robert Bartels and the history of marketing thought
Shaw, Eric H.
;
Tamilia, Robert D.
-
2008
Persistent link: https://www.econbiz.de/10003644069
Saved in:
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