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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~person:"Voeth, Markus"
~subject:"Cost accounting"
~subject:"Marktforschung"
~subject:"Theorie"
~type_genre:"Handbook"
~type_genre:"Lehrbuch"
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Cost accounting
Marktforschung
Theorie
Theory
12
Market research
11
Marketingmanagement
8
Deutschland
7
Germany
7
Internationales Marketing
7
Marketing
7
Marketing management
7
International market entry
6
International marketing
6
Internationaler Markteintritt
6
Marketingforschung
6
B-to-B-Marketing
5
Betriebswirtschaftslehre
5
Business-to-business marketing
5
Business economics
4
Investitionsgütermarketing
4
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2
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2
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2
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2
Marketingtheorie
2
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2
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1
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1
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Business-to-Business-Marketing
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1
Group decision-making
1
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11
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Malhotra, Naresh K.
Sheth, Jagdish N.
Voeth, Markus
Bruhn, Manfred
53
Pepels, Werner
35
Kuß, Alfred
33
Kotler, Philip
29
Meffert, Heribert
26
Unger, Fritz
25
Homburg, Christian
20
Hair, Joseph F.
16
Kleinaltenkamp, Michael
15
Backhaus, Klaus
14
Berndt, Ralph
14
McDaniel, Carl D.
14
Esch, Franz-Rudolf
13
Peter, Jerome Paul
13
Donnelly, James H.
12
Winkelmann, Peter
12
Day, George S.
11
Kumar, V.
11
Tomczak, Torsten
11
Werner, Hartmut
11
Aaker, David A.
10
Fritz, Wolfgang
10
Koch, Jörg
10
Wildner, Raimund
10
Ahlert, Dieter
9
Armstrong, Gary
9
Berekoven, Ludwig
9
Burmann, Christoph
9
Fantapié Altobelli, Claudia
9
Fuchs, Wolfgang
9
Hippner, Hajo
9
Raab, Gerhard
9
Schneider, Willy
9
Becker, Jochen
8
Burns, Alvin C.
8
Eckert, Werner
8
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8
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Always learning
1
Pearson always learning
1
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All
ECONIS (ZBW)
20
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1
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
2
Internationales
Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
3
Handbook of advances in
marketing
in an era of disruptions : essays in honour of Jagdish N. Sheth
Sheth, Jagdish N.
(
honouree
);
Parvatiyar, Atul
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913572
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
5
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
6
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
7
Marketing
research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
8
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001401271
Saved in:
9
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
10
Basic
marketing
research : integration of social media
Malhotra, Naresh K.
-
2012
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
Saved in:
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