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~person:"Malthouse, Edward C."
~type_genre:"Book section"
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Breaking new ground in theory and practice
1
Customer engagement : contemporary issues and challenges
1
Handbook of research on customer engagement
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The handbook of communication engagement
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ECONIS (ZBW)
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Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
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2
From advertising to engagement
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
The handbook of communication engagement
,
(pp. 411-420)
.
2018
Persistent link: https://www.econbiz.de/10011871822
Saved in:
3
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
4
Social media engagement that drives purchase behavior
Malthouse, Edward C.
;
Vandenbosch, Mark B.
;
Kim, Su Jung
- In:
The changing roles of advertising : [extended versions …
,
(pp. 29-42)
.
2013
Persistent link: https://www.econbiz.de/10009773062
Saved in:
5
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
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