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~person:"Markovic, Stefan"
~person:"Phau, Ian"
~source:"econis"
~subject:"Brand equity"
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Brand equity
Brand management
44
Markenführung
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Consumer behaviour
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Konsumentenverhalten
36
Brand image
26
Markenimage
26
Luxury goods
23
Luxusgüter
23
Brand
20
Markenartikel
20
Beziehungsmarketing
7
Relationship marketing
7
Emotion
6
Australia
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Australien
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Brand extension
4
Business ethics
4
Corporate Social Responsibility
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Corporate social responsibility
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Fashion
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Markentransfer
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Mode
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Unternehmensethik
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Co-creation
3
Common method variance
3
Corporate reputation
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Customer perceived ethicality
3
Firmenimage
3
Generalizability theory
3
Lieferantenmanagement
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Supplier relationship management
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luxury branding
3
B-to-B-Marketing
2
Brand architecture
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Brand love
2
Brand loyalty
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Brand personality
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Business-to-business marketing
2
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Markovic, Stefan
Phau, Ian
Guzman, Francisco
7
Gil Saura, Irene
5
Iglesias, Oriol
5
Anselmsson, Johan
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Keller, Kevin Lane
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Luce, Fernando Bins
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Oliveira, Marta Olivia Rovedder de
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Paul, Justin
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Silveira, Cleo Schmitt
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3
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Abril Barrie, Carmen
2
Alfaro, Manuel
2
Augusto, Mário Gomes
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Baalbaki, Sally
2
Bondesson, Niklas
2
Böger, Daniel
2
Chahal, Hardeep
2
Chatzipanagiotou, Kalliopi
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Decker, Reinhold
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Dennhardt, Severin
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Divakaran, Pradeep Kumar Ponnamma
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Farnham, Kevin
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Filieri, Raffaele
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He, Qiuqin
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Heinberg, Martin
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Heldt, Rodrigo
2
Herrmann, Andreas
2
Ind, Nicholas
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Jiang, Yanxin
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Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Australasian marketing journal
1
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ECONIS (ZBW)
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
4
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
5
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
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