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~person:"Maroco, João"
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Consumer motivation
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Maroco, João
Ross, Stephen D.
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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OLC EcoSci
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Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui
;
Correia, Abel
;
Rosado, Antonio Fernando
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
Saved in:
2
Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
Biscaia, Rui
;
Correia, Abel
;
Fernando Rosado, Antonio
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010166685
Saved in:
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