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~person:"Martín Herrán, Guiomar"
~person:"Pei, Zhi"
~subject:"Pricing strategy"
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Pricing strategy
Distribution channel
23
Vertriebsweg
23
Game theory
12
Preismanagement
12
Spieltheorie
12
Advertising
10
Werbung
10
Marketing management
8
Marketingmanagement
8
Einzelhandel
6
Lieferkette
6
Retail trade
6
Supply chain
6
Channel coordination
5
Marketing strategies
5
Theorie
5
Theory
5
Competition
4
Coordination
4
Wettbewerb
4
Channel competition
3
Cooperative advertising
3
Inter-firm cooperation
3
Internet marketing
3
Lieferantenmanagement
3
Marketing strategy
3
Online-Marketing
3
Pricing
3
Retailing
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Supplier relationship management
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Unternehmenskooperation
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Channel distributions
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
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Industrie
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Martín Herrán, Guiomar
Pei, Zhi
Zaccour, Georges
10
Taboubi, Sihem
7
Karray, Salma
6
Cebollada, Javier
5
Chen, Jing
5
He, Xiuli
5
Jiang, Baojun
5
Sigué, Simon Pierre
5
Ferrari, Stijn
4
Guo, Xiaolong
4
He, Yong
4
Ingene, Charles A.
4
Jørgensen, Steffen
4
Liang, Liang
4
Nalca, Arcan
4
Ozturk, O. Cem
4
Ray, Sourav
4
Reisinger, Markus
4
Verboven, Frank
4
Yan, Ruiliang
4
Yang, Feng
4
Arce-Urriza, Marta
3
Ariga, Ken
3
Bergen, Mark E.
3
Cai, Gangshu
3
Chan, Tat
3
Chen, Ting
3
Chintagunta, Pradeep K.
3
Feng, Bo
3
Gal-Or, Esther
3
Geng, Xianjun
3
Gurnani, Haresh
3
Heinzel, Joachim
3
Homburg, Christian
3
Jullien, Bruno
3
Lee, Eunkyu
3
Li, Minqiang
3
Li, Tao
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Journal of retailing and consumer services
3
European journal of operational research : EJOR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of economic dynamics & control
1
Journal of service research
1
Review of marketing science
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ECONIS (ZBW)
12
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
4
Manufacturer rebate and channel coordination in O2O retailing
Pei, Zhi
;
Wooldridge, Barbara Ross
;
Swimberghe, Krist R.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430670
Saved in:
5
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
6
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
7
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
8
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
9
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
Saved in:
10
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
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