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~person:"Martín Herrán, Guiomar"
~person:"Stern, Louis W."
~subject:"Marketing channels"
~subject:"Marketing"
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Martín Herrán, Guiomar
Stern, Louis W.
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6
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Taboubi, Sihem
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European journal of operational research : EJOR
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Journal of retailing and consumer services
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1
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
Saved in:
3
Marketing channels
Anderson, Erin
;
Stern, Louis W.
;
Ansary, Adel I. el-
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10003148574
Saved in:
4
Marketing channels
Stern, Louis W.
;
Ansary, Adel I. el-
;
Coughlan, Anne T.
-
1996
-
5. ed.
Persistent link: https://www.econbiz.de/10013474865
Saved in:
5
Marketing channels
Stern, Louis W.
-
1992
-
4. ed.
Persistent link: https://www.econbiz.de/10013474735
Saved in:
6
Management in marketing channels
Stern, Louis W.
-
1989
Persistent link: https://www.econbiz.de/10014369208
Saved in:
7
Marketing channels
Stern, Louis W.
-
1977
Persistent link: https://www.econbiz.de/10013474860
Saved in:
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