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~person:"Martinelli, Elisa"
~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
4
Food retailing
4
Konsumentenverhalten
4
Lebensmitteleinzelhandel
4
Brand management
3
Food trade
3
Lebensmittelhandel
3
Markenführung
3
Retail trade
3
Brand extension
2
Handelsmarke
2
Markentransfer
2
Store brand
2
Attitude towards the PPL
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Customer retention
1
EU countries
1
EU-Staaten
1
Europa
1
Europe
1
Food
1
Grocery retailing
1
Intention to buy
1
Italien
1
Italy
1
Kundenbindung
1
Lebensmittel
1
Locally produced foods
1
Markenartikel
1
Markenimage
1
PDO/PGI quality labels
1
Premium Private Labels (PPLs)
1
Product labelling
1
Relationship marketing
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Warenkennzeichnung
1
customer loyalty
1
grocery
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Martinelli, Elisa
Richards, Timothy J.
15
Hamilton, Stephen F.
10
Campo, Katia
5
Reardon, Thomas Anthony
5
Alexander, Andrew
4
Breugelmans, Els
4
Clerides, Sofronis
4
Courty, Pascal
4
Devaraj, K.
4
Grunert, Klaus G.
4
Kuhn, Heinrich
4
Ma, Yupei
4
Maruyama, Masayoshi
4
Sequeira, A. H.
4
Shenoy, Seema
4
Sternbeck, Michael
4
Wood, Steve
4
Yonezawa, Koichi
4
Bailey, Adrian R.
3
Fernie, John
3
Flórez A., Jorge Hernán
3
Gijsbrechts, Els
3
Grewal, Dhruv
3
Gómez, Miguel I.
3
Hansen, Torben
3
Herrera-Araujo, Daniel
3
Jürgens, Ulrich
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Kotzab, Herbert
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Kumar, Subodha
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Lal, Rajiv
3
Lamey, Lien
3
Orth, Matilda
3
Shaw, Gareth
3
Sparks, Leigh
3
Teller, Christoph
3
Villas-Boas, Sofia
3
Allain, Marie-Laure
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Amorim, Pedro
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An, Brian
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
2
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
3
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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