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~person:"Martos-Partal, Mercedes"
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Store brand
14
Handelsmarke
12
Consumer behaviour
8
Konsumentenverhalten
8
Einzelhandel
7
Retail trade
7
Brand management
5
Markenführung
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Spain
4
Spanien
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Brand loyalty
3
Einzelhandelspreis
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Markentreue
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Marketing management
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Marketingmanagement
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New product development
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Preismanagement
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Pricing strategy
2
Produktentwicklung
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Retail price
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private labels
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2004-2006
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Benefits sought
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Beziehungsmarketing
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Brand equity
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Brand extension
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Brand portfolio
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Consumer motivation
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Corporate reputation
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Dienstleistungsqualität
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Generic and premium store brands
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Generic brand
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Martos-Partal, Mercedes
Olbrich, Rainer
23
Gázquez-Abad, Juan Carlos
17
Dekimpe, Marnik G.
14
Sethuraman, Raj
14
Ailawadi, Kusum L.
13
Martínez-López, Francisco J.
13
Bruhn, Manfred
12
Greenhalgh, Christine
12
Ahlert, Dieter
11
Diallo, Mbaye Fall
11
Steenkamp, Jan-Benedict E. M.
11
Yagüe Guillén, María Jésus
11
Deleersnyder, Barbara
10
Rubio Benito, Natalia
10
Sattler, Henrik
10
Geyskens, Inge
9
González-Benito, Óscar
9
Grewe, Gundula
9
Gómez-Suárez, Mónica
8
Kenning, Peter
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Braun, Daniela
7
Calvo-Porral, Cristina
7
Dubé, Jean-Pierre
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Nies, Salome
6
Rogers, Mark
6
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Marketing letters : a journal of research in marketing
2
Documento de trabajo / Fundación de las Cajas de Ahorros
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing Letters
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
Universia business review : revista trimestral de Dirección de Empresas
1
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ECONIS (ZBW)
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
3
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
4
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
5
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
6
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
7
Efectos de la extensión de marca de distribuidor en el eje calidad-precio
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Universia business review : revista trimestral de …
41
(
2014
),
pp. 60-79
Persistent link: https://www.econbiz.de/10010340168
Saved in:
8
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
9
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
10
Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Saved in:
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