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brand commitment
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brand credibility
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brand equity
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loyality intentions
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sequential chi-square difference tests (SCDT)
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Mathew, Veeva
Wilhelm, Daniel
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Economic Review: Journal of Economics and Business
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Direct and Indirect Effect of Brand Credibility, Brand Commitment and Loyalty Intentions on Brand Equity
Mathew, Veeva
;
Thomas, Sam
;
Injodey, Joseph I
- In:
Economic Review: Journal of Economics and Business
10
(
2012
)
2
,
pp. 73-82
commitment, and loyalty intentions. Using Sequential
Chi-square
Difference Test in Structural Equations Modelling, the …
Persistent link: https://www.econbiz.de/10011985071
Saved in:
2
Direct and indirect effect of brand credibility, brand commitment and loyalty intentions on brand equity
Mathew, Veeva
;
Thomas, Sam
;
Injodey, Joseph I.
- In:
Economic review : journal of economics & business
10
(
2012
)
2
,
pp. 73-82
commitment, and loyalty intentions. Using Sequential
Chi-square
Difference Test in Structural Equations Modelling, the …
Persistent link: https://www.econbiz.de/10012010625
Saved in:
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