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~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Beziehungsmarketing
Brand image
E-commerce
Service quality
Virales Marketing
Consumer behaviour
152
Konsumentenverhalten
152
Relationship marketing
36
Customer satisfaction
31
Kundenzufriedenheit
31
Dienstleistungsqualität
30
Beschwerdemanagement
18
Complaint management
18
Brand management
16
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Markenführung
16
Restaurant industry
16
Emotion
14
Hotel industry
13
Hotellerie
13
Markenimage
13
Online retailing
13
Online-Handel
13
Viral marketing
11
Brand
10
Experiment
10
Internet marketing
10
Markenartikel
10
Online-Marketing
10
Preismanagement
10
Pricing strategy
10
Einzelhandel
9
Luxury goods
9
Luxusgüter
9
Retail trade
9
Bibliometrics
8
Bibliometrie
8
Advertising effects
7
Confidence
7
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2
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Article
67
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1
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Article in journal
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Handbuch
Aufsatz in Zeitschrift
68
Aufsatzsammlung
1
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English
68
Author
All
Mattila, Anna S.
Paul, Justin
Han, Heesup
71
Loureiro, Sandra Maria Correia
37
Hollebeek, Linda D.
35
Bang, Nguyen
32
Phau, Ian
30
Diamantopoulos, Adamantios
27
Prentice, Catherine
25
Wong, IpKin Anthony
25
Ahn, Jiseon
24
Balaji, M. S.
24
Dwivedi, Yogesh Kumar
24
Hyun, Sunghyup Sean
23
Sreejesh, S.
23
Filieri, Raffaele
22
Grewal, Dhruv
22
Hanks, Lydia
22
Jang, Soocheong
22
Japutra, Arnold
22
Klaus, Philipp
22
Melewar, T. C.
22
Sarkar, Abhigyan
22
Bilgihan, Anil
21
Das, Gopal
21
Line, Nathaniel D.
21
Park, Jungkun
21
Verhoef, Peter C.
21
Walsh, Gianfranco
21
Gil Saura, Irene
20
Kumar, V.
20
Rather, Raouf Ahmad
20
Veloutsou, Cleopatra
20
Vrontis, Demetris
20
Guzman, Francisco
19
Khan, Imran
19
Wu, Luorong
19
Ekinci, Yuksel
18
Hwang, Jinsoo
18
Khare, Arpita
18
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International journal of hospitality management
8
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The journal of services marketing
7
Journal of retailing and consumer services
5
International journal of contemporary hospitality management
3
Journal of hospitality marketing & management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of consumer studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service management
2
Journal of service research
2
Services marketing quarterly
2
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European management journal
1
European management review : EMR
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
68
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
7
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
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