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~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Service quality"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Beziehungsmarketing
Brand image
E-commerce
Service quality
Consumer behaviour
151
Konsumentenverhalten
151
Relationship marketing
36
Customer satisfaction
31
Kundenzufriedenheit
31
Dienstleistungsqualität
29
Beschwerdemanagement
18
Complaint management
18
Brand management
16
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Markenführung
16
Restaurant industry
16
Emotion
14
Hotel industry
13
Hotellerie
13
Markenimage
13
Online retailing
13
Online-Handel
13
Viral marketing
11
Virales Marketing
11
Brand
10
Experiment
10
Internet marketing
10
Markenartikel
10
Online-Marketing
10
Preismanagement
10
Pricing strategy
10
Luxury goods
9
Luxusgüter
9
Bibliometrics
8
Bibliometrie
8
Einzelhandel
8
Retail trade
8
Advertising effects
7
Confidence
7
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61
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English
61
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Mattila, Anna S.
Paul, Justin
Han, Heesup
67
Bang, Nguyen
32
Hollebeek, Linda D.
32
Loureiro, Sandra Maria Correia
31
Phau, Ian
29
Diamantopoulos, Adamantios
27
Prentice, Catherine
25
Ahn, Jiseon
24
Wong, IpKin Anthony
24
Sreejesh, S.
23
Hyun, Sunghyup Sean
22
Jang, Soocheong
22
Japutra, Arnold
21
Klaus, Philipp
21
Melewar, T. C.
21
Sarkar, Abhigyan
21
Verhoef, Peter C.
21
Das, Gopal
20
Dwivedi, Yogesh Kumar
20
Kumar, V.
20
Rather, Raouf Ahmad
20
Balaji, M. S.
19
Hanks, Lydia
19
Khan, Imran
19
Line, Nathaniel D.
19
Park, Jungkun
19
Vrontis, Demetris
19
Walsh, Gianfranco
19
Bilgihan, Anil
18
Grewal, Dhruv
18
Guzman, Francisco
18
So, Kevin Kam Fung
18
Gil Saura, Irene
17
Khare, Arpita
17
Ko, Eunju
17
McColl-Kennedy, Janet R.
17
Schramm-Klein, Hanna
17
Veloutsou, Cleopatra
17
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International journal of hospitality management
8
Journal of business research : JBR
7
The journal of services marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of retailing and consumer services
4
International journal of contemporary hospitality management
3
Journal of hospitality marketing & management
3
International journal of consumer studies
2
Journal of service management
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European management journal
1
European management review : EMR
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of strategic marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
61
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
7
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
10
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
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