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~person:"Mattila, Anna S."
~person:"Prentice, Catherine"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
127
Konsumentenverhalten
127
Relationship marketing
47
Customer satisfaction
41
Dienstleistungsqualität
41
Kundenzufriedenheit
41
Service quality
41
Beschwerdemanagement
17
Complaint management
17
Gastronomie
16
Restaurant industry
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Emotion
15
Brand management
13
Markenführung
13
Hotel industry
12
Hotellerie
12
Experiment
11
Gambling
11
Glücksspiel
11
Preismanagement
10
Pricing strategy
10
Brand image
8
Customer engagement
8
Customer service
8
Kundenservice
8
Markenimage
8
Viral marketing
8
Virales Marketing
8
Gender
7
Geschlecht
7
Kundenbindungsprogramm
7
Loyalty program
7
Advertising effects
6
Customer loyalty
6
Gastgewerbe
6
Hospitality industry
6
USA
6
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1
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Article
47
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47
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47
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English
47
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Mattila, Anna S.
Prentice, Catherine
Han, Heesup
40
Hollebeek, Linda D.
30
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Klaus, Philipp
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
12
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Published in...
All
Journal of retailing and consumer services
11
International journal of hospitality management
8
The journal of services marketing
5
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Services marketing quarterly
3
Journal of hospitality marketing & management
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Cornell hospitality quarterly : CQ
1
Journal of retailing
1
Journal of service management
1
Journal of vacation marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
47
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
4
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
5
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Prentice, Catherine
;
Dominique-Ferreira, Sergio
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209511
Saved in:
6
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
7
The influence of gaming and non-gaming experience on customers' response to the casino
Prentice, Catherine
;
Ji, Chunli
;
Li, Kefang
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10013387788
Saved in:
8
Linking transaction-specific satisfaction and customer loyalty : the case of casino resorts
Ji, Chunli
;
Prentice, Catherine
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431580
Saved in:
9
A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian
;
Prentice, Catherine
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
Saved in:
10
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
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