Mavondo, Felix T.; Farrell, Mark A. - In: Australian Journal of Management 25 (2000) 2, pp. 223-244
, Jaworski and Kumar (1993) models of market orientation. Results indicate that the Narver and Slater model of market orientation … results, researchers undertaking crossâ€cultural, crossâ€country, crossâ€group or crossâ€industry comparisons of market … orientation would choose the Narver and Slater approach. …