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~person:"McColl, Julie"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Online-Marketing
Relationship marketing
Textile distribution
8
Textilhandel
8
Fashion
7
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7
Brand management
6
International market entry
4
Internationaler Markteintritt
4
Luxury goods
4
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4
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3
Consumer behaviour
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Retail trade
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McColl, Julie
Ko, Eunju
14
Choi, Tsan-Ming
7
Moore, Christopher M.
7
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Blazquez Cano, Marta
4
Henninger, Claudia E.
4
Kim, HaeJung
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3
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3
Kent, Anthony
3
Mahmoud, Ali B.
3
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3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Rashid, Arooj
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Ryding, Daniella
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European retail research
2
Contemporary case studies on fashion production, marketing and operations
1
International journal of retail and distribution management
1
International marketing review
1
Journal of fashion marketing and management
1
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ECONIS (ZBW)
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1
Parenting advantages of emerging market multinationals (EMNCs) in luxury
fashion
retailing
Bai, Huifeng
;
He, Weijing
;
Shi, Jin
;
McColl, Julie
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012798298
Saved in:
2
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
3
Vintage
fashion
retailing : building the store brand
McColl, Julie
;
Canning, Catherine
;
Shearer, Linda
; …
- In:
Contemporary case studies on fashion production, …
,
(pp. 59-71)
.
2018
Persistent link: https://www.econbiz.de/10011790484
Saved in:
4
Developing a value chain for
fashion
retailers : activities for competitiveness
McColl, Julie
;
Moore, Christopher M.
- In:
European retail research
26
(
2012
)
2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10009728699
Saved in:
5
Creating, developing and managing the dimensions of the own brand : a study of UK
fashion
retailing
McColl, Julie
;
Moore, Christopher
- In:
European retail research
25
(
2011
)
2
,
pp. 63-91
Persistent link: https://www.econbiz.de/10009404791
Saved in:
6
An exploration of
fashion
retailer own brand strategies
McColl, Julie
;
Moore, Christopher M.
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10008990985
Saved in:
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