//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"McDonald, Ruth"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
2
Social marketing
2
Value creation
2
Benchmarking
1
Co-creation
1
Customer integration
1
Investition
1
Investment
1
Kundenintegration
1
Marketing theory
1
Marketingtheorie
1
Service-Dominant Logic
1
Service-dominant logic
1
Social Marketing
1
Social change
1
Social network
1
Sozialer Wandel
1
Soziales Netzwerk
1
USA
1
United States
1
community
1
midstream
1
networks
1
resources
1
service perspective
1
service-dominant benchmarks
1
service-dominant logic
1
smoke-free
1
social change
1
social context
1
social marketing
1
systems
1
value creation
1
value network
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
McDonald, Ruth
Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
21
Lee, Nancy R.
21
Sunstein, Cass R.
20
Hastings, Gerard
18
Dietrich, Timo
16
Domegan, Christine
16
Previte, Josephine
16
Gordon, Ross
14
Parker, Lukas
14
Russell-Bennett, Rebekah
14
Andreasen, Alan R.
13
Binney, Wayne
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Lefebvre, R. Craig
11
Alves, Helena
9
Deshpande, Sameer
9
French, Jeff
9
Fry, Marie-Louise
9
McHugh, Patricia
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
Parkinson, Joy
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Wymer, Walter
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
Knox, Kathy
7
Pang, Bo
7
more ...
less ...
Published in...
All
Journal of marketing management : MM
1
Marketing theory
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
2
Midstream value creation in social marketing
Luca, Nadine R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1145-1173
Persistent link: https://www.econbiz.de/10011610957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->