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~person:"McHugh, Patricia"
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Social marketing
7
Social Marketing
6
dynamics
2
social marketing
2
Betriebliche Wertschöpfung
1
Intelligence
1
Intelligenz
1
Ireland
1
Irland
1
Knowledge Tran sfer
1
Kommunale Verkehrspolitik
1
MAS theory
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Marketing
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Marketingmanagement
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Stakeholder
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Systematic Review
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Urban transport policy
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Value Co-Creation
1
Value creation
1
behavior change
1
behaviour change
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causation
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complexity
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contexts
1
cycling
1
exchange theory
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feedback loop
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interactive management
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marketing systems
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participatory modelling
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systems theory
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McHugh, Patricia
Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
18
Hastings, Gerard
18
Dietrich, Timo
16
Previte, Josephine
16
Gordon, Ross
15
Binney, Wayne
14
Parker, Lukas
14
Russell-Bennett, Rebekah
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Lefebvre, R. Craig
11
Alves, Helena
9
Deshpande, Sameer
9
French, Jeff
9
Fry, Marie-Louise
9
Reisch, Lucia A.
9
Wymer, Walter
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
Parkinson, Joy
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
Knox, Kathy
7
Pang, Bo
7
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
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Journal of macromarketing
2
Journal of marketing management : MM
2
Apas Papers
1
Contemporary issues in social marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Social marketing and behaviour change : models, theory and applications
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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ECONIS (ZBW)
8
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1
Coming and going in loops : participatory modelling of a system with all its complexity
Brychkov, Dmitry
;
Domegan, Christine
;
McHugh, Patricia
- In:
Journal of macromarketing
42
(
2022
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012802028
Saved in:
2
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
3
Stakeholder analysis in a systems setting : an Active Travel case study in Ireland
Domegan, Christine
;
McHugh, Patricia
;
Brychkov, Dmitry
; …
- In:
Stakeholder involvement in social marketing : …
,
(pp. 108-131)
.
2021
Persistent link: https://www.econbiz.de/10012419636
Saved in:
4
Macro-
social
marketing
and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
Saved in:
5
Case study: waves of change : collaborative design for tomorrow’s world
Domegan, Christine
;
McHugh, Patricia
;
Devaney, Michelle
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 208-219)
.
2014
Persistent link: https://www.econbiz.de/10010477247
Saved in:
6
From reductionism to holism : how
social
marketing
captures the bigger picture through collaborative system indicators
McHugh, Patricia
;
Domegan, Christine
- In:
Contemporary issues in social marketing
,
(pp. 78-94)
.
2013
Persistent link: https://www.econbiz.de/10011431910
Saved in:
7
Systems-thinking
social
marketing
: conceptual extensions and empirical investigations
Domegan, Christine
;
McHugh, Patricia
;
Devaney, Michelle
; …
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1123-1144
Persistent link: https://www.econbiz.de/10011610955
Saved in:
8
From resticted to complex exchange and beyond :
social
marketing
's change agenda
Duane, Sinead
;
Domegan, Christine
;
McHugh, Patricia
; …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 856-876
Persistent link: https://www.econbiz.de/10011597230
Saved in:
9
Systematic Reviews: Their Emerging Role in the Co-Creation of
Social
Marketing
Value
Domegan, Christine
;
McHugh, Patricia
-
Facultatea de Administraţie Publică, Şcoala …
-
2010
paper will illustrate through a strategic
social
marketing
perspective, how systematic reviews can actively facilitate …
Persistent link: https://www.econbiz.de/10009141583
Saved in:
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