//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Melewar, T. C."
~person:"Pérez, Andrea"
~person:"Wiedmann, Klaus-Peter"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Firmenimage"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Firmenimage
77
Corporate reputation
76
Public relations
27
Öffentlichkeitsarbeit
27
Unternehmenskultur
25
Corporate culture
24
Brand management
23
Markenführung
23
Reputation
18
Corporate Social Responsibility
17
Corporate social responsibility
16
Brand architecture
14
Markenarchitektur
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
11
Deutschland
8
Germany
8
Messung
8
Bank
7
Beziehungsmarketing
7
Marketing management
7
Marketingmanagement
7
Measurement
7
Relationship marketing
7
Corporate image
6
Stakeholder
6
Corporate identity
5
Image
5
Marketing
5
Communication
4
Kommunikation
4
Kundenzufriedenheit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Spanien
4
Strategic management
4
Strategisches Management
4
corporate communication
4
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
Language
All
English
10
German
1
Author
All
Melewar, T. C.
Pérez, Andrea
Wiedmann, Klaus-Peter
Foroudi, Pantea
8
Bang, Nguyen
6
Becker, Kip
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Dennis, Charles
4
Foroudi, Mohammad Mahdi
4
Iglesias, Oriol
4
Lee, Jung Wan
4
Abimbola, Temi
3
Gupta, Suraksha
3
Han, Heesup
3
He, Xinming
3
Huber, Frank
3
Hussain, Shahzeb
3
Kernstock, Joachim
3
Nobre, Helena
3
Vallaster, Christine
3
Bravo, Rafael
2
Breiter Terry, Deborah
2
Brodie, Roderick J.
2
Brown, Mark
2
Burt, Steven
2
Chen, Chen-Chu Matilda
2
Cian, Luca
2
Cretu, Anca E.
2
Dabija, Dan-Cristian
2
Dineen, Brian R.
2
Esch, Franz-Rudolf
2
Esmaeilpour, Majid
2
Favero, Giovanni
2
Garrett, Tony C.
2
Geylani, Tansev
2
Gorostidi-Martinez, Haritz
2
Greyser, Stephen A.
2
Hahm, Jeeyeon
2
Herrmann, Andreas
2
Kabst, Rüdiger
2
Kim, Kyung Hoon
2
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Corporate reputation review
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European business review
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of financial services marketing : JFSM
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
5
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
6
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
7
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
8
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
9
Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
Saved in:
10
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->