//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Melewar, T. C."
~person:"Trost, Armin"
~subject:"Germany"
~subject:"Unternehmenskultur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate reputation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Germany
Unternehmenskultur
Corporate reputation
52
Firmenimage
52
Brand management
23
Markenführung
23
Public relations
22
Öffentlichkeitsarbeit
22
Corporate culture
19
Brand architecture
11
Markenarchitektur
11
Reputation
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
8
Markenimage
8
Corporate Social Responsibility
6
Corporate image
6
Corporate social responsibility
6
Corporate identity
5
HR marketing
5
Marketing management
5
Marketingmanagement
5
Personalmarketing
5
Communication
4
Deutschland
4
Image
4
Marketing
4
Betriebliche Wertschöpfung
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Corporate communication
3
Firm performance
3
Higher education institution
3
Hochschule
3
International competition
3
Internationaler Wettbewerb
3
Kommunikation
3
Personality psychology
3
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
17
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
7
Sammelwerk
7
Case study
3
Fallstudie
3
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Lehrbuch
1
more ...
less ...
Language
All
English
20
German
4
Author
All
Melewar, T. C.
Trost, Armin
Balmer, John M. T.
25
Wiedmann, Klaus-Peter
10
Schwaiger, Manfred
8
Balmer, John M.T.
6
Eberl, Markus
6
Baum, Matthias
5
Burghausen, Mario
5
Greyser, Stephen A.
5
Kernstock, Joachim
5
Lerpold, Lin
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Bang, Nguyen
4
Drengner, Jan
4
Epure, Mircea
4
Esch, Franz-Rudolf
4
Falkenreck, Christine
4
Foroudi, Pantea
4
Garofalo, Orsola
4
Helm, Sabrina
4
Illia, Laura
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
4
Schultz, Majken
4
Schwalbach, Joachim
4
Soenen, Guillaume
4
Wolf, Sandra
4
Abratt, Russell
3
Albert, Stuart
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Bravo, Rafael
3
Brunninge, Olof
3
Carroll, Craig E.
3
Chen, Jianqing
3
Christensen, Lars Thøger
3
more ...
less ...
Published in...
All
International studies of management and organization
3
Journal of marketing communications
3
Journal of business research : JBR
2
Journal of world business : JWB
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Facets of corporate identity, communication, and reputation
1
Journal of general management
1
Marketing intelligence & planning
1
Personalwirtschaft
1
Personalwirtschaft : das Magazin für den Job HR
1
Personalwirtschaft Buch
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
5
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
6
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
7
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
8
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
9
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
10
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->