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~person:"Melewar, T. C."
~source:"econis"
~subject:"Brand image"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand
Markenführung
Online-Marketing
Service quality
Social web
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
21
Markenimage
17
Corporate reputation
9
Firmenimage
9
Markenartikel
9
Reputation
8
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
6
Relationship marketing
6
Brand loyalty
3
Brand reputation
3
Cognition
3
Corporate image
3
Higher education institution
3
Hochschule
3
Kognition
3
Place marketing
3
Public relations
3
Standortmarketing
3
Öffentlichkeitsarbeit
3
Advertising
2
Advertising effects
2
Brand identity
2
Celebrity endorsement
2
Celebrity-Werbung
2
Confidence
2
Credibility
2
Customer satisfaction
2
Designation of origin
2
Emotion
2
Glaubwürdigkeit
2
Herkunftsbezeichnung
2
Islam
2
Islamic
2
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17
Type of publication
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Article
22
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Festschrift
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
23
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
All
English
23
Author
All
Melewar, T. C.
Han, Heesup
55
Loureiro, Sandra Maria Correia
40
Phau, Ian
36
Mattila, Anna S.
34
Hollebeek, Linda D.
33
Ko, Eunju
30
Diamantopoulos, Adamantios
28
Bang, Nguyen
27
Filieri, Raffaele
26
Prentice, Catherine
26
Dwivedi, Yogesh Kumar
25
Jang, Soocheong
25
Sarkar, Abhigyan
25
Paul, Justin
23
Pelsmacker, Patrick de
23
Sreejesh, S.
23
Quach, Sara
22
Septianto, Felix
22
Dens, Nathalie
21
Guzman, Francisco
21
Japutra, Arnold
21
Veloutsou, Cleopatra
21
Vrontis, Demetris
21
Balaji, M. S.
20
Bilgihan, Anil
20
Hyun, Sunghyup Sean
20
Park, Jungkun
20
Wu, Luorong
20
Ahn, Jiseon
19
Flavián Blanco, Carlos
19
Gierl, Heribert
19
Romaniuk, Jenni
19
Sung, Yongjun
19
Hanks, Lydia
18
Khan, Imran
18
Rather, Raouf Ahmad
18
Wong, IpKin Anthony
18
Bigné Alcañiz, J. Enrique
17
Dawes, John
17
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Journal of business research : JBR
4
Corporate reputation review
2
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
The marketing review
2
Asia-Pacific journal of business administration
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
6
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
9
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
10
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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