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~person:"Melewar, T. C."
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Markenartikel
Markenimage
Brand management
57
Markenführung
57
Brand image
29
Consumer behaviour
23
Konsumentenverhalten
23
Brand
17
Corporate reputation
17
Marketing management
13
Marketingmanagement
13
Brand architecture
9
Markenarchitektur
9
Corporate culture
6
Designation of origin
6
Herkunftsbezeichnung
6
Higher education institution
6
Hochschule
6
Place marketing
6
Reputation
6
Standortmarketing
6
Unternehmenskultur
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Social Web
5
Social web
5
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing
4
Public relations
4
Öffentlichkeitsarbeit
4
Beziehungsmarketing
3
Brand loyalty
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Credibility
3
Glaubwürdigkeit
3
Luxury goods
3
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Undetermined
26
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Article
40
Book / Working Paper
3
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Article in journal
Conference paper
Aufsatz in Zeitschrift
43
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
2
Case study
2
Fallstudie
2
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Language
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English
43
Author
All
Melewar, T. C.
Phau, Ian
34
Loureiro, Sandra Maria Correia
32
Diamantopoulos, Adamantios
30
Bang, Nguyen
29
Keller, Kevin Lane
27
Han, Heesup
25
Foroudi, Pantea
24
Guzman, Francisco
24
Romaniuk, Jenni
24
Gierl, Heribert
23
Merrilees, Bill
23
Sattler, Henrik
23
De Chernatony, Leslie
21
Fetscherin, Marc
21
Ko, Eunju
21
Sarkar, Abhigyan
21
Balmer, John M. T.
20
Christodoulides, George
19
Dawes, John
19
Gupta, Suraksha
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Esch, Franz-Rudolf
18
Khan, Imran
18
Paul, Justin
18
Baumgarth, Carsten
17
King, Ceridwyn
17
Roper, Stuart
17
Sreejesh, S.
17
Valette-Florence, Pierre
17
Ekinci, Yuksel
16
Iglesias, Oriol
16
Kumar, Vikas
16
Pelsmacker, Patrick de
16
Rahman, Zillur
16
Sung, Yongjun
16
Vrontis, Demetris
16
Völckner, Franziska
16
Wong, IpKin Anthony
16
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Published in...
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Journal of business research : JBR
7
International studies of management and organization
5
European journal of marketing : EJM
4
Journal of world business : JWB
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
Corporate reputation review
2
Journal of strategic marketing
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The marketing review
1
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ECONIS (ZBW)
43
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1
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10
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43
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date (oldest first)
1
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
4
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
9
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
10
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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