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~person:"Melewar, T. C."
~subject:"Firmenimage"
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Search: subject:"branding"
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Firmenimage
Brand management
71
Markenführung
71
Brand image
26
Markenimage
26
Consumer behaviour
25
Konsumentenverhalten
25
Corporate reputation
22
Brand architecture
18
Markenarchitektur
18
Brand
17
Markenartikel
17
Marketing management
14
Marketingmanagement
14
Unternehmenskultur
10
Marketing
9
Welt
9
World
9
Corporate culture
8
Higher education institution
7
Hochschule
7
Place marketing
7
Standortmarketing
7
Designation of origin
6
Herkunftsbezeichnung
6
Reputation
6
Tourism marketing
6
Tourismusmarketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Markenpolitik
5
Public relations
5
Social Web
5
Social web
5
Öffentlichkeitsarbeit
5
Branchenentwicklung
4
Customer satisfaction
4
Islam
4
Kundenzufriedenheit
4
Malaysia
4
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19
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19
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5
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5
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2
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English
22
Author
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Melewar, T. C.
Balmer, John M. T.
29
Foroudi, Pantea
12
Tomczak, Torsten
12
Esch, Franz-Rudolf
10
Bang, Nguyen
9
Balmer, John M.T.
7
Hatch, Mary Jo
7
Iglesias, Oriol
7
Rindell, Anne
7
Schultz, Majken
7
Van Hoye, Greet
7
Greyser, Stephen A.
6
Gupta, Suraksha
6
Otubanjo, Olutayo
6
Podnar, Klement
6
Swoboda, Bernhard
6
Urde, Mats
6
Abratt, Russell
5
Burghausen, Mario
5
Chen, Weifeng
5
Dennis, Charles
5
Dineen, Brian R.
5
Fiedler, Lars
5
Foroudi, Mohammad Mahdi
5
Ind, Nicholas
5
Kernstock, Joachim
5
Schmidt, Holger J.
5
Sharifah Faridah Syed Alwi
5
Trost, Armin
5
Walter, Benjamin von
5
Wiedmann, Klaus-Peter
5
Abimbola, Temi
4
Aspara, Jaakko
4
Baum, Matthias
4
Henkel, Sven
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Martin, Graeme
4
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International studies of management and organization
5
Journal of business research : JBR
3
European journal of marketing : EJM
2
Journal of world business : JWB
2
Marketing intelligence & planning
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
Journal of general management
1
Journal of marketing communications
1
Routledge studies in marketing
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ECONIS (ZBW)
22
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1
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10
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22
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1
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Technology, brand and people :
branding
, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
Corporate
branding
's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
Corporate identity and corporate
branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
9
Advancing the scholarship on corporate identity and corporate
branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
10
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
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