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~person:"Melewar, T. C."
~subject:"Herkunftsbezeichnung"
~subject:"Markenarchitektur"
~subject:"Social web"
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Search: subject:"branding"
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Herkunftsbezeichnung
Markenarchitektur
Social web
Brand management
71
Markenführung
71
Brand image
26
Markenimage
26
Consumer behaviour
25
Konsumentenverhalten
25
Corporate reputation
22
Firmenimage
22
Brand architecture
18
Brand
17
Markenartikel
17
Marketing management
14
Marketingmanagement
14
Unternehmenskultur
10
Marketing
9
Welt
9
World
9
Corporate culture
8
Higher education institution
7
Hochschule
7
Place marketing
7
Standortmarketing
7
Designation of origin
6
Reputation
6
Tourism marketing
6
Tourismusmarketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Markenpolitik
5
Public relations
5
Social Web
5
Öffentlichkeitsarbeit
5
Branchenentwicklung
4
Customer satisfaction
4
Islam
4
Kundenzufriedenheit
4
Malaysia
4
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Article
22
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7
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22
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22
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
2
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2
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1
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English
29
Author
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Melewar, T. C.
Balmer, John M. T.
41
Burmann, Christoph
14
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Kernstock, Joachim
12
Martínez-López, Francisco J.
12
Cova, Bernard
10
Foroudi, Pantea
10
Gázquez-Abad, Juan Carlos
10
Sharifah Faridah Syed Alwi
10
Veloutsou, Cleopatra
10
Brexendorf, Tim Oliver
9
Rita, Paulo
9
Esch, Franz-Rudolf
8
Guzman, Francisco
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Ind, Nicholas
8
Kucharska, Wioleta
8
Kunkel, Thilo
8
Merrilees, Bill
8
Miller, Dale
8
Otubanjo, Olutayo
8
Balmer, John M.T.
7
Burghausen, Mario
7
Filieri, Raffaele
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Peitz, Martin
7
Ranfagni, Silvia
7
Abratt, Russell
6
Bruhn, Manfred
6
Chen, Weifeng
6
Dessart, Laurence
6
Diamantopoulos, Adamantios
6
Füller, Johann
6
Haverila, Kai
6
Langner, Tobias
6
McLaughlin, Caitlin
6
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International studies of management and organization
3
Journal of business research : JBR
3
Building corporate identity, image and reputation in the digital era
2
European journal of marketing : EJM
2
Routledge studies in marketing
2
The journal of brand management : an international journal
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
Handbook of corporate communication and public relations : pure and applied
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of marketing communications
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
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ECONIS (ZBW)
29
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29
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date (oldest first)
1
Corporate
Branding
in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
3
Towards a
branding
oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
4
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
5
Technology, brand and people :
branding
, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
6
Country
branding
emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
7
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
8
Corporate
branding
's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
9
Corporate identity and corporate
branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
10
Advancing the scholarship on corporate identity and corporate
branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
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