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~person:"Melewar, T. C."
~subject:"Internet"
~subject:"Public relations"
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Search: subject:"Public relations"
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Internet
Public relations
Öffentlichkeitsarbeit
24
Corporate reputation
22
Firmenimage
22
Corporate culture
13
Unternehmenskultur
13
Communication
6
Reputation
6
Corporate identity
5
Corporate image
5
Kommunikation
5
Image
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand management
3
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate communication
3
Corporate social responsibility
3
Konsumentenverhalten
3
Markenführung
3
Marketing
3
Social Web
3
Social web
3
corporate communication
3
Beziehungsmarketing
2
Brand architecture
2
Brand image
2
Corporate Identity
2
Firm performance
2
Internal communication
2
Interne Kommunikation
2
Loyalty
2
Markenarchitektur
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Stakeholder
2
Strategic management
2
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Undetermined
15
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Article
20
Book / Working Paper
5
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Article in journal
22
Aufsatz in Zeitschrift
22
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Bibliographie
1
Language
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English
25
Author
All
Melewar, T. C.
Zerfaß, Ansgar
73
Lies, Jan
67
Bruhn, Manfred
59
Bentele, Günter
35
Coombs, W. Timothy
35
Röttger, Ulrike
35
Heath, Robert L.
33
Watson, Tom
24
Verčič, Dejan
19
Hussainey, Khaled
18
Ingenhoff, Diana
18
Sriramesh, Krishnamurthy
18
Gregory, Anne
17
Kitchen, Philip J.
17
Romenti, Stefania
17
Sievert, Holger
17
Waters, Richard D.
17
Esch, Franz-Rudolf
16
Holladay, Sherry J.
16
Ihlen, Øyvind
16
L'Etang, Jacquie
16
Pang, Augustine
16
Camilleri, Mark Anthony
15
Goodman, Michael B.
15
Balmer, John M. T.
14
Johansen, Winni
14
Mast, Claudia
14
Piwinger, Manfred
14
Podnar, Klement
14
Saxton, Gregory D.
14
Scott, David Meerman
14
Szyszka, Peter
14
Tench, Ralph
13
Adlmaier-Herbst, Dieter Georg
12
Edwards, Lee
12
Hoffjann, Olaf
12
Huck-Sandhu, Simone
12
Langner, Tobias
12
Meckel, Miriam
12
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Published in...
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Journal of business research : JBR
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
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Source
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
1
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
6
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
7
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
8
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
9
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
10
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
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