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~person:"Melewar, T. C."
~subject:"Marketing"
~subject:"Social web"
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Marketing
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Brand management
71
Markenführung
71
Brand image
26
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26
Consumer behaviour
25
Konsumentenverhalten
25
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22
Firmenimage
22
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18
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18
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17
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17
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14
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10
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7
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6
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5
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9
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English
14
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Melewar, T. C.
Loureiro, Sandra Maria Correia
12
Martínez-López, Francisco J.
12
Botzenhardt, Florian
10
Burmann, Christoph
10
Cova, Bernard
10
Esch, Franz-Rudolf
10
Gázquez-Abad, Juan Carlos
10
Veloutsou, Cleopatra
10
Rita, Paulo
9
Adeola, Ogechi
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Huber, Frank
8
Kunkel, Thilo
8
Wiedmann, Klaus-Peter
8
Bang, Nguyen
7
Breyer-Mayländer, Thomas
7
Bronnenberg, Bart J.
7
Foroudi, Pantea
7
Ko, Eunju
7
Kucharska, Wioleta
7
Pätzmann, Jens
7
Theobald, Elke
7
Wheeler, Alina
7
Bruhn, Manfred
6
Christodoulides, George
6
Dessart, Laurence
6
Fantapié Altobelli, Claudia
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Kreutzer, Ralf T.
6
Land, Karl-Heinz
6
McLaughlin, Caitlin
6
Mogaji, Emmanuel
6
Ozuem, Wilson
6
Popp, Bastian
6
Ranfagni, Silvia
6
Regier, Stefanie
6
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Building corporate identity, image and reputation in the digital era
2
The journal of brand management : an international journal
2
The marketing review
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of global marketing
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ECONIS (ZBW)
14
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14
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1
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
2
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
3
Place/nation
branding
and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
4
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
5
Societal corporate
branding
and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
Saved in:
6
Five areas to advance
branding
theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
7
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Islamic marketing and
branding
: theory and practice
Alwi, Sharifah Faridah Syed
(
ed.
);
Melewar, T. C.
(
ed.
)
-
2018
-
First Edition.
Introduction chapter / S.F. Syed Alwi and TC Melewar --
Branding
and corporate marketing -- Corporate brands and …
Persistent link: https://www.econbiz.de/10013180049
Saved in:
9
Islamic marketing and
branding
: theory and practice
Melewar, T. C.
(
ed.
);
Sharifah Faridah Syed Alwi
(
ed.
)
-
2018
-
First published
Introduction chapter / S.F. Syed Alwi and TC Melewar --
Branding
and corporate marketing -- Corporate brands and …
Persistent link: https://www.econbiz.de/10013548250
Saved in:
10
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
1
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