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~person:"Melewar, T. C."
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Search: subject:"Culture"
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Unternehmenskultur
26
Corporate culture
24
Corporate reputation
20
Firmenimage
20
Public relations
13
Öffentlichkeitsarbeit
13
Brand management
7
Markenführung
7
Brand architecture
5
Corporate Social Responsibility
5
Corporate identity
5
Corporate social responsibility
5
Markenarchitektur
5
Communication
4
Personality psychology
4
Persönlichkeitspsychologie
4
Firm performance
3
Kommunikation
3
Unternehmenserfolg
3
corporate communication
3
corporate identity
3
Employee retention
2
Image
2
International competition
2
Internationaler Wettbewerb
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Markenpolitik
2
Marketing
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Marketing management
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Marketingmanagement
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Mitarbeiterbindung
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Strategic management
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Strategisches Management
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Advertising music
1
Arbeitszufriedenheit
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Asia
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Asien
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Aufsatzsammlung
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Betriebliche Wertschöpfung
1
Beverage industry
1
Beziehungsmarketing
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5
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English
27
Author
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Melewar, T. C.
Frey, Bruno S.
79
Giuliano, Paola
66
Guiso, Luigi
64
Windhorst, Hans-Wilhelm
57
Epstein, Gil S.
56
Wyrwich, Michael
49
Zingales, Luigi
48
Hofstede, Geert
47
Herrmann-Pillath, Carsten
44
Balmer, John M. T.
40
Falck, Oliver
36
Fritsch, Michael
36
Sackmann, Sonja A.
36
Sapienza, Paola
36
Schein, Edgar H.
36
Nijkamp, Peter
35
Spolaore, Enrico
34
Verdier, Thierry
32
Alvesson, Mats
31
Vadi, Maaja
31
Rowley, Chris
30
Galor, Oded
29
Wacziarg, Romain
28
Nunn, Nathan
27
Tubadji, Annie
27
Casson, Mark
26
Dimitrov, Kiril
26
Fernández, Raquel
26
Towse, Ruth
26
Wood, Donald C.
25
Özak, Ömer
25
Lameli, Alfred
24
Nerdinger, Friedemann W.
24
Steiner, Lasse
24
Brettel, Malte
23
Ravasi, Davide
23
Ruhose, Jens
23
Schmeisser, Wilhelm
23
Schultz, Majken
23
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International studies of management and organization
3
Journal of marketing communications
3
Facets of corporate identity, communication, and reputation
2
Journal of business research : JBR
2
Journal of world business : JWB
2
The marketing review
2
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of general management
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
26
USB Cologne (EcoSocSci)
1
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1
Employee occupational identity
Jerez-Jerez, Maria J.
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 289-306)
.
2022
Persistent link: https://www.econbiz.de/10012609401
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
5
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
6
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
7
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
8
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
9
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
10
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
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