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~person:"Melewar, T. C."
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Search: subject:"marketing"
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Brand management
71
Markenführung
71
Consumer behaviour
28
Konsumentenverhalten
28
Brand image
27
Markenimage
27
Corporate reputation
25
Firmenimage
25
Marketing management
22
Marketingmanagement
22
Brand
17
Markenartikel
17
Brand architecture
15
Markenarchitektur
15
Marketing
14
Unternehmenskultur
11
Beziehungsmarketing
10
Relationship marketing
10
Corporate culture
9
Higher education institution
9
Hochschule
9
Reputation
9
Public relations
8
Welt
8
World
8
Öffentlichkeitsarbeit
8
Place marketing
7
Standortmarketing
7
Designation of origin
6
Herkunftsbezeichnung
6
International marketing
6
Internationales Marketing
6
Tourism marketing
6
Tourismusmarketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer satisfaction
5
Kundenzufriedenheit
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Malaysia
5
Markenpolitik
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English
103
Author
All
Melewar, T. C.
Bruhn, Manfred
440
Meffert, Heribert
389
Kotler, Philip
310
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Backhaus, Klaus
161
Sheth, Jagdish N.
157
Tomczak, Torsten
156
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Svensson, Göran
122
Baumgarth, Carsten
121
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Albers, Sönke
107
Grönroos, Christian
107
Kirchgeorg, Manfred
106
Diller, Hermann
105
Malhotra, Naresh K.
105
Krafft, Manfred
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
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Journal of business research : JBR
12
European journal of marketing : EJM
7
International studies of management and organization
6
The marketing review
6
Building corporate identity, image and reputation in the digital era
4
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
Corporate reputation review
2
Corporate reputation review : an international journal
2
Journal of general management
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Routledge studies in marketing
2
The journal of business & industrial marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
EuroMed journal of business
1
European Journal of Marketing
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
101
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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103
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
5
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
6
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
7
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
8
Place brand management : strategic
marketing
of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
Saved in:
9
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
10
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
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