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~person:"Merchant, Altaf"
~person:"Nijkamp, Peter"
~person:"Peacock, Alan"
~person:"Russo Spena, Tiziana"
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Cultural heritage
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Merchant, Altaf
Nijkamp, Peter
Peacock, Alan
Russo Spena, Tiziana
Frey, Bruno S.
24
Rizzo, Ilde
22
Rouwendal, Jan
17
Bertacchini, Enrico
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Bifulco, Francesco
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Steiner, Lasse
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Guccio, Calogero
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Borowiecki, Karol Jan
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Cuccia, Tiziana
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Kourtit, Karima
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Pamini, Paolo
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Poria, Yaniv
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Navarrete, Trilce
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Revelli, Federico
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Fu, Xiaoxiao
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
8
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
6
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
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Märkte und Politik - Einsichten aus Perspektive der politischen Ökonomie ; [Festschrift für Klaus W. Zimmermann]
1
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Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Econometrie
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1
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ECONIS (ZBW)
49
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1
A digital business model : an illustrated framework from the cultural heritage business
Russo Spena, Tiziana
;
Tregua, Marco
;
D'Auria, Anna
; …
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
8
,
pp. 2000-2023
Persistent link: https://www.econbiz.de/10013455143
Saved in:
2
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
3
Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha
;
Shroff, Preeti
;
Merchant, Altaf
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
Saved in:
4
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
5
Future Internet and digital ecosystems
Russo Spena, Tiziana
;
Tregua, Marco
;
Bifulco, Francesco
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 17-38)
.
2021
Persistent link: https://www.econbiz.de/10012612624
Saved in:
6
Digital business models
Russo Spena, Tiziana
;
Bifulco, Francesco
;
Tregua, Marco
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 39-68)
.
2021
Persistent link: https://www.econbiz.de/10012612625
Saved in:
7
Value propositions in digital transformation
Coppola, Mariarosaria
;
Bifulco, Francesco
;
Russo Spena, …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 69-92)
.
2021
Persistent link: https://www.econbiz.de/10012612645
Saved in:
8
Customer insights and consumer profiling
Russo Spena, Tiziana
;
D'Auria, Anna
;
Bifulco, Francesco
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 95-117)
.
2021
Persistent link: https://www.econbiz.de/10012612650
Saved in:
9
Digital engagement and customer experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
10
Business intelligence and social media analytics
Russo Spena, Tiziana
;
Tregua, Marco
;
Ranieri, Angelo
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 137-158)
.
2021
Persistent link: https://www.econbiz.de/10012612657
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