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~person:"Merchant, Altaf"
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10
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Merchant, Altaf
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ECONIS (ZBW)
10
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1
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
2
Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha
;
Shroff, Preeti
;
Merchant, Altaf
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
Saved in:
3
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
4
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
5
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
6
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
7
Tourists perceptions of World Heritage Site and its designation
Poria, Yaniv
;
Reichel, Arie
;
Cohen, Raviv
- In:
Tourism management : research, policies, practice
35
(
2013
),
pp. 272-274
Persistent link: https://www.econbiz.de/10009687022
Saved in:
8
World heritage site : is it an effective brand name? ; a case study of a religious heritage site
Poria, Yaniv
;
Reichel, Arie
;
Cohen, Raviv
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
5
,
pp. 482-495
Persistent link: https://www.econbiz.de/10009300466
Saved in:
9
Visitors' preferences for interpretation at heritage sites
Poria, Yaniv
;
Biran, Avital
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
48
(
2009/10
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10003891316
Saved in:
10
Using the experientially based approach to segment heritage site visitors
Biran, Avital
;
Poria, Yaniv
;
Reichel, Arie
- In:
Progress in tourism marketing
,
(pp. 133-146)
.
2006
Persistent link: https://www.econbiz.de/10003538550
Saved in:
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