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~person:"Merrilees, Bill"
~person:"Rahman, Zillur"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Brand"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Brand
Firmenimage
Brand management
71
Markenführung
71
Brand image
30
Markenimage
30
Consumer behaviour
27
Konsumentenverhalten
27
Markenartikel
22
Beziehungsmarketing
19
Relationship marketing
19
Brand architecture
14
Markenarchitektur
14
Internet marketing
11
Online-Marketing
11
Corporate reputation
9
Brand experience
8
Customer satisfaction
8
Kundenzufriedenheit
8
Social Web
8
Social web
8
Customer integration
7
Kundenintegration
7
Bibliometrics
6
Bibliometrie
6
Brand loyalty
6
Einzelhandel
6
Marketing management
6
Marketingmanagement
6
Retail trade
6
Luxury goods
5
Luxusgüter
5
Markentreue
5
Australia
4
Australien
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Firm performance
4
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30
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31
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31
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1
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English
31
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Merrilees, Bill
Rahman, Zillur
Sharifah Faridah Syed Alwi
Melewar, T. C.
34
Balmer, John M. T.
25
Baumgarth, Carsten
25
Esch, Franz-Rudolf
25
De Chernatony, Leslie
22
Keller, Kevin Lane
22
Burmann, Christoph
20
Phau, Ian
20
Bang, Nguyen
19
Foroudi, Pantea
19
Fournier, Susan
19
Sarkar, Abhigyan
18
Fetscherin, Marc
16
Dawes, John
15
Schmidt, Holger J.
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Tomczak, Torsten
14
Diamantopoulos, Adamantios
13
Gupta, Suraksha
13
Guzman, Francisco
13
Ind, Nicholas
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Steenkamp, Jan-Benedict E. M.
13
Abratt, Russell
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Christodoulides, George
11
Iglesias, Oriol
11
Ko, Eunju
11
Trinh, Giang
11
Uggla, Henrik
11
Veloutsou, Cleopatra
11
Bruhn, Manfred
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
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The journal of brand management : an international journal
5
The journal of product & brand management
5
International studies of management and organization
3
Marketing intelligence & planning
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of management reviews : IJMR
1
Journal of marketing management : MM
1
The marketing review
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ECONIS (ZBW)
31
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31
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1
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
2
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
3
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
4
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
5
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
6
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
7
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
8
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
9
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
10
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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