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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~person:"Swoboda, Bernhard"
~subject:"Customer integration"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Customer integration
Firmenimage
Brand management
75
Markenführung
75
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27
Markenimage
27
Consumer behaviour
26
Konsumentenverhalten
26
Brand architecture
15
Corporate reputation
15
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15
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English
16
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Swoboda, Bernhard
Balmer, John M. T.
22
Melewar, T. C.
19
Foroudi, Pantea
10
Iglesias, Oriol
10
Tomczak, Torsten
10
Bang, Nguyen
9
Esch, Franz-Rudolf
9
Ind, Nicholas
9
Schultz, Majken
8
Hatch, Mary Jo
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hajli, Nick
6
Harrigan, Paul
6
Loureiro, Sandra Maria Correia
6
Miller, Dale
6
Rather, Raouf Ahmad
6
Rindell, Anne
6
Urde, Mats
6
Baumgarth, Carsten
5
Dennis, Charles
5
Gupta, Suraksha
5
Kaufmann, Hans Rüdiger
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Schmidt, Holger J.
5
Vallaster, Christine
5
Abimbola, Temi
4
Abratt, Russell
4
Carlson, Jamie
4
Chen, Weifeng
4
Cova, Bernard
4
Fiedler, Lars
4
Füller, Johann
4
Han, Heesup
4
Hollebeek, Linda D.
4
Islam, Jamid Ul
4
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Universität Trier
1
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International studies of management and organization
3
The journal of brand management : an international journal
3
Journal of international marketing
2
The journal of product & brand management
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European retail research
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Impulse für die Markenforschung und Markenführung
1
International journal of management reviews : IJMR
1
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Qualitative market research : an international journal
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ECONIS (ZBW)
18
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18
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
7
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
8
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
9
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
10
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
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