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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Brand"
~subject:"Firmenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"Markenpolitik"
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Brand
Firmenimage
Marketingmanagement
Brand management
51
Markenführung
51
Brand image
17
Markenimage
17
Consumer behaviour
15
Konsumentenverhalten
15
Brand architecture
13
Markenarchitektur
13
Markenartikel
12
Corporate reputation
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Luxury goods
5
Luxusgüter
5
Australia
4
Australien
4
Customer satisfaction
4
Einzelhandel
4
Firm performance
4
Führungsstil
4
Internet marketing
4
KMU
4
Kundenzufriedenheit
4
Leadership style
4
Online-Marketing
4
Retail trade
4
SME
4
Unternehmenserfolg
4
Corporate Social Responsibility
3
Corporate branding
3
Corporate culture
3
Corporate social responsibility
3
Customer integration
3
Kundenintegration
3
Malaysia
3
Social Web
3
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12
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Article
23
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1
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24
Aufsatz in Zeitschrift
24
Collection of articles of several authors
1
Sammelwerk
1
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English
24
Author
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Melewar, T. C.
41
Keller, Kevin Lane
36
Baumgarth, Carsten
31
Esch, Franz-Rudolf
28
Balmer, John M. T.
26
Burmann, Christoph
26
De Chernatony, Leslie
23
Bang, Nguyen
22
Foroudi, Pantea
20
Phau, Ian
20
Fournier, Susan
19
Sarkar, Abhigyan
18
Ko, Eunju
17
Dawes, John
16
Fetscherin, Marc
16
Loureiro, Sandra Maria Correia
16
Gupta, Suraksha
15
Schmidt, Holger J.
15
Bruhn, Manfred
14
Christodoulides, George
14
Guzman, Francisco
14
Ind, Nicholas
14
Khan, Imran
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Tomczak, Torsten
14
Abratt, Russell
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Sharp, Byron
13
MacInnis, Deborah J.
12
Sattler, Henrik
12
Uggla, Henrik
12
Urde, Mats
12
Aaker, David A.
11
Bauer, Hans H.
11
Iglesias, Oriol
11
Kapferer, Jean-Noël
11
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The journal of brand management : an international journal
6
International studies of management and organization
3
The journal of product & brand management
3
Journal of business research : JBR
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
24
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1
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
6
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
7
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
8
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
9
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
10
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
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