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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Brand image"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Brand image
Firmenimage
Brand management
51
Markenführung
51
Markenimage
17
Consumer behaviour
15
Konsumentenverhalten
15
Brand architecture
13
Markenarchitektur
13
Brand
12
Markenartikel
12
Corporate reputation
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Luxury goods
5
Luxusgüter
5
Australia
4
Australien
4
Customer satisfaction
4
Einzelhandel
4
Firm performance
4
Führungsstil
4
Internet marketing
4
KMU
4
Kundenzufriedenheit
4
Leadership style
4
Online-Marketing
4
Retail trade
4
SME
4
Unternehmenserfolg
4
Corporate Social Responsibility
3
Corporate branding
3
Corporate culture
3
Corporate social responsibility
3
Customer integration
3
Kundenintegration
3
Malaysia
3
Social Web
3
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24
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25
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25
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1
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English
25
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Burmann, Christoph
51
Melewar, T. C.
36
Keller, Kevin Lane
28
Balmer, John M. T.
27
Loureiro, Sandra Maria Correia
27
Bang, Nguyen
24
Phau, Ian
22
De Chernatony, Leslie
21
Esch, Franz-Rudolf
21
Baumgarth, Carsten
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Foroudi, Pantea
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Gupta, Suraksha
15
Han, Heesup
15
Khan, Imran
15
Romaniuk, Jenni
15
Swoboda, Bernhard
15
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schmidt, Holger J.
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Tomczak, Torsten
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Kaufmann, Hans Rüdiger
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Vrontis, Demetris
12
Wiedmann, Klaus-Peter
12
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The journal of brand management : an international journal
5
International studies of management and organization
3
Journal of business research : JBR
3
Australasian marketing journal
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International journal of management reviews : IJMR
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
25
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1
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
6
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
7
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
10
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
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