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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Customer integration"
~subject:"Firmenimage"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Markenpolitik"
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Customer integration
Firmenimage
Kundenzufriedenheit
Brand management
51
Markenführung
51
Brand image
17
Markenimage
17
Consumer behaviour
15
Konsumentenverhalten
15
Brand architecture
13
Markenarchitektur
13
Brand
12
Markenartikel
12
Corporate reputation
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Luxury goods
5
Luxusgüter
5
Australia
4
Australien
4
Customer satisfaction
4
Einzelhandel
4
Firm performance
4
Führungsstil
4
Internet marketing
4
KMU
4
Leadership style
4
Online-Marketing
4
Retail trade
4
SME
4
Unternehmenserfolg
4
Corporate Social Responsibility
3
Corporate branding
3
Corporate culture
3
Corporate social responsibility
3
Kundenintegration
3
Malaysia
3
Social Web
3
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Article
15
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16
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16
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1
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English
16
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
22
Melewar, T. C.
22
Bang, Nguyen
12
Iglesias, Oriol
12
Han, Heesup
11
Loureiro, Sandra Maria Correia
11
Foroudi, Pantea
10
Rather, Raouf Ahmad
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Ind, Nicholas
9
Khan, Imran
8
Schultz, Majken
8
Hatch, Mary Jo
7
Rahman, Zillur
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hajli, Nick
6
Harrigan, Paul
6
Hollebeek, Linda D.
6
Kaufmann, Hans Rüdiger
6
Markovic, Stefan
6
Miller, Dale
6
Otubanjo, Olutayo
6
Rindell, Anne
6
Swoboda, Bernhard
6
Urde, Mats
6
Vrontis, Demetris
6
Ahn, Jiseon
5
Anisimova, Tatiana
5
Baumgarth, Carsten
5
Burmann, Christoph
5
Casidy, Riza
5
Dennis, Charles
5
Fatma, Mobin
5
Gupta, Suraksha
5
Haverila, Kai
5
Islam, Jamid Ul
5
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International studies of management and organization
3
The journal of brand management : an international journal
3
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Journal of hospitality marketing & management
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
16
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16
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
7
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
8
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
9
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
10
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
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