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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Einzelhandel"
~subject:"Firmenimage"
~subject:"Führungsstil"
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Search: subject_exact:"Markenpolitik"
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Einzelhandel
Firmenimage
Führungsstil
Brand management
51
Markenführung
51
Brand image
17
Markenimage
17
Consumer behaviour
15
Konsumentenverhalten
15
Brand architecture
13
Markenarchitektur
13
Brand
12
Markenartikel
12
Corporate reputation
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Luxury goods
5
Luxusgüter
5
Australia
4
Australien
4
Customer satisfaction
4
Firm performance
4
Internet marketing
4
KMU
4
Kundenzufriedenheit
4
Leadership style
4
Online-Marketing
4
Retail trade
4
SME
4
Unternehmenserfolg
4
Corporate Social Responsibility
3
Corporate branding
3
Corporate culture
3
Corporate social responsibility
3
Customer integration
3
Kundenintegration
3
Malaysia
3
Social Web
3
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Article
15
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1
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Article in journal
16
Aufsatz in Zeitschrift
16
Collection of articles of several authors
3
Sammelwerk
3
Mehrbändiges Werk
2
Multi-volume publication
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English
16
Author
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Melewar, T. C.
24
Balmer, John M. T.
23
Swoboda, Bernhard
15
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Tomczak, Torsten
12
Bang, Nguyen
10
Esch, Franz-Rudolf
10
Foroudi, Pantea
10
Ailawadi, Kusum L.
8
Buil, Isabel
8
Dennis, Charles
8
Burt, Steven
7
De Chernatony, Leslie
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Diallo, Mbaye Fall
6
Greyser, Stephen A.
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Kernstock, Joachim
6
Lévy Mangin, Jean-Pierre
6
Morschett, Dirk
6
Schramm-Klein, Hanna
6
Schultz, Majken
6
Urde, Mats
6
Abimbola, Temi
5
Abratt, Russell
5
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Ind, Nicholas
5
Miller, Dale
5
Otubanjo, Olutayo
5
Pennemann, Karin
5
Perrey, Jesko
5
Rindell, Anne
5
Schmidt, Holger J.
5
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Journal of business research : JBR
5
International studies of management and organization
3
The journal of brand management : an international journal
2
Australasian marketing journal
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
16
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1
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16
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1
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
7
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
8
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
9
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
10
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
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