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~person:"Merrilees, Bill"
~person:"Sok, Phyra"
~subject:"Brand management"
~subject:"KMU"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand management
KMU
Marketing management
13
Marketingmanagement
13
Markenführung
7
Firm performance
6
Unternehmenserfolg
6
Brand orientation
4
SME
4
Brand
3
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenimage
3
Brand performance
2
Competitive advantage
2
Erfolgsfaktor
2
Innovation
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Marketing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Success factor
2
Wettbewerbsvorteil
2
Ambidexterity
1
Beziehungsmarketing
1
Brand architecture
1
Brand awareness
1
Brand engagement
1
Brand uniqueness
1
Branding
1
Business start-up
1
Cambodia
1
Canada
1
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Competitive strategy
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Complementarity
1
Contingency theory
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Merrilees, Bill
Sok, Phyra
Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
10
Gilmore, Audrey
9
O'Cass, Aron
9
Reijonen, Helen
9
O'Dwyer, Michele
8
Adeola, Ogechi
7
Baumgarth, Carsten
7
Foroudi, Pantea
7
Kitchen, Philip J.
7
Ko, Eunju
7
Urde, Mats
7
Aaker, David A.
6
Balmer, John M. T.
6
Didonet, Simone Regina
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Šerić, Maja
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Burmann, Christoph
5
Carson, David
5
Chan-Olmsted, Sylvia M.
5
Eisingerich, Andreas B
5
Gupta, Suraksha
5
Hinson, Robert
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Tuominen, Sasu
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Fearne, Andrew P.
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
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Journal of strategic marketing
3
European journal of marketing : EJM
2
Australasian marketing journal
1
Journal of business research : JBR
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
10
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1
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra
;
Snell, Lan
;
Lee, Wai Jin
;
Sok, Keo Mony
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
Saved in:
4
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
5
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
6
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
7
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
8
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
9
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
10
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
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