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~person:"Merrilees, Bill"
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
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Firmenimage
Marketing management
Brand management
35
Markenführung
35
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Markenimage
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand
10
Markenartikel
10
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7
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7
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6
Brand architecture
6
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5
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4
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4
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Unternehmenserfolg
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SME
3
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Brand engagement
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Merrilees, Bill
Melewar, T. C.
29
Balmer, John M. T.
19
Foroudi, Pantea
15
Bang, Nguyen
13
Gupta, Suraksha
10
Baumgarth, Carsten
9
Laukkanen, Tommi
9
Urde, Mats
9
Esch, Franz-Rudolf
8
Kitchen, Philip J.
8
O'Cass, Aron
8
Keller, Kevin Lane
7
Ko, Eunju
7
Šerić, Maja
7
Abratt, Russell
6
Adeola, Ogechi
6
Dennis, Charles
6
Hirvonen, Saku
6
Iglesias, Oriol
6
Kim, Kyung Hoon
6
Miller, Dale
6
Mingione, Michela
6
Reijonen, Helen
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Bang Nguyen Viet
5
Becker, Kip
5
Burmann, Christoph
5
Foroudi, Mohammad Mahdi
5
Gierl, Heribert
5
Gil Saura, Irene
5
Greyser, Stephen A.
5
Hinson, Robert
5
Ind, Nicholas
5
Loureiro, Sandra Maria Correia
5
Meffert, Heribert
5
Pitt, Leyland F.
5
Sharifah Faridah Syed Alwi
5
Tomczak, Torsten
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The journal of brand management : an international journal
3
Journal of strategic marketing
2
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
The journal of product & brand management
1
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ECONIS (ZBW)
9
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1
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
2
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
3
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
4
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
5
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
6
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
7
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
8
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
9
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
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