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~person:"Meyer-Waarden, Lars"
~subject:"Marketing management"
~subject:"Mobile business"
~subject:"Relationship marketing"
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Search: subject_exact:"Loyalty program"
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Marketing management
Mobile business
Relationship marketing
Kundenbindungsprogramm
6
Loyalty program
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Air passenger transport
1
Airline
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand loyalty
1
Compensation system
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer engagement
1
Customer relationship management
1
Einzelhandel
1
Fluggesellschaft
1
Food trade
1
Lebensmittelhandel
1
Leistungsanreiz
1
Loyalty
1
Loyalty program engagement behavior
1
Loyalty program loyalty
1
Loyalty programs
1
Markenartikel
1
Markentreue
1
Motivation
1
Passagierluftverkehr
1
Perceived value
1
Performance incentive
1
Personalisierung
1
Personalization
1
Retail trade
1
Reward compatibility
1
Reward programs
1
Reward tangibility
1
Reward timing
1
TCCM
1
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Meyer-Waarden, Lars
Bijmolt, Tammo H. A.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Bazargan, Amirhossein
7
Mattila, Anna S.
7
Chun, So Yeon
6
Karray, Salma
6
Stourm, Valeria
6
Breugelmans, Els
5
Dorotic, Matilda
5
Papenhoff, Heike
5
Raab, Carola
5
Verhoef, Peter C.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Caminal, Ramón
4
Chan, Haksin
4
Ha, Young
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Im, Hyunjoo
4
Kopalle, Praveen K.
4
Mimouni Chaabane, Aïda
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Ranzinger, Alexandra
4
Rese, Mario
4
Soni, Pavleen
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Wierich, Ralf
4
Zeng, Kevin J.
4
Ansari, Asim
3
Baloglu, Seyhmus
3
Berezan, Orie
3
Bombaij, Nick J. F.
3
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Journal of retailing and consumer services
2
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
3
Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
Saved in:
4
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
Saved in:
5
Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars
;
Benavent, Christophe
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
Saved in:
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