Effects of loyalty program rewards on store loyalty
Year of publication: |
2015
|
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Authors: | Meyer-Waarden, Lars |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 24.2015, p. 22-32
|
Subject: | Loyalty program | Reward timing | Reward tangibility | Reward compatibility | Loyalty | Conjoint analysis | Kundenbindungsprogramm | Beziehungsmarketing | Relationship marketing | Conjoint-Analyse | Vergütungssystem | Compensation system | Einzelhandel | Retail trade | Leistungsanreiz | Performance incentive | Konsumentenverhalten | Consumer behaviour |
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