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~person:"Miao, Miao"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
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Miao, Miao
Ko, Eunju
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International journal of retail and distribution management
1
Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
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A qualitative comparative study of Japanese
fashion
brands via profiling young shoppers
Miao, Miao
;
Numata, Hideho
;
Ikeda, Kayo
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10013552693
Saved in:
2
Brand equity effects on financial performance in Japanese
fashion
market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
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