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~person:"Michaelidou, Nina"
~person:"Rajivadekar, Anuja"
~subject:"B-to-B-Marketing"
~subject:"International marketing"
~subject:"Social web"
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of research in marketing and entrepreneurship : JRME
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ECONIS (ZBW)
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Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
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2
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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