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~person:"Mishra, Anubhav"
~person:"Phua, Joe"
~subject:"Viral marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
Consumer behaviour
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4
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4
Online-Marketing
4
Virales Marketing
4
Online retailing
3
Online-Handel
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Online Hotel Booking
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Accompanied by computer file
Aufsatz in Zeitschrift
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Mishra, Anubhav
Phua, Joe
Law, Chun Hung Roberts
4
Cui, Geng
3
Duan, Wenjing
3
Furner, Christopher P.
3
Lobel Trong Thuy Tran
3
Mariani, Marcello M.
3
Peng, Ling
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Akram, Umair
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Bilal, Muhammad
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Diwanji, Vaibhav S.
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Ford, John B.
2
Ghose, Anindya
2
Gupta, Pranjal
2
Hollenbeck, Brett
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Hu, Nan
2
Jeacle, Ingrid
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Jin, Ginger Zhe
2
Kunz, Werner
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Le Nguyen Hoang
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Le Thanh Tung
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Li, Hongxiu
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Lin, Zhijie
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Liu, Ran
2
Liu, Yong
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Loc Tuan Le
2
Luo, Jun
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Mayzlin, Dina
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Midha, Vishal
2
Nuseir, Mohammed T.
2
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Published in...
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Global business review
1
International journal of consumer studies
1
Journal of travel and tourism marketing
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
4
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1
Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja
;
Mishra, Anubhav
- In:
Vision : the journal of business perspective
27
(
2023
)
5
,
pp. 639-649
Persistent link: https://www.econbiz.de/10014433459
Saved in:
2
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
3
How content valence and online impression influence goal achievement in social media environment?
Mishra, Anubhav
;
Maheswarappa, Satish Sasalu
- In:
Global business review
20
(
2019
)
5
,
pp. 1267-1281
Persistent link: https://www.econbiz.de/10012137638
Saved in:
4
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
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