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~person:"Mittal, Vikas"
~person:"Phillips, Barbara J."
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Mittal, Vikas
Phillips, Barbara J.
Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Laroche, Michel
4
Walsh, Patrick
4
Bardhi, Fleura
3
Buchanan-Oliver, Margo
3
Burmann, Christoph
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Dimofte, Claudiu V.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
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Friedman, Monroe
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Goldsmith, Ronald E.
3
Johansson, Johny K.
3
Jung, Jaehee
3
Kim, Youn-kyung
3
Lennon, Sharron J.
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McQuarrie, Edward F.
3
Melewar, T. C.
3
Miller, Darryl W.
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Pitt, Leyland F.
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Romaniuk, Jenni
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Roper, Stuart
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Sung, Yongjun
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Townsend, Janell D.
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Voss, Kevin E.
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Akdeniz, M. Billur
2
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
6
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1
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
2
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
3
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
4
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
5
How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10009684910
Saved in:
6
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
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