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~person:"Moro, Sérgio"
~person:"Tafesse, Wondwesen"
~subject:"Viral marketing"
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Viral marketing
Virales Marketing
4
Consumer behaviour
3
Konsumentenverhalten
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Data Mining
2
Data mining
2
Instagram
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
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Airport
1
Airport hotel
1
Auction
1
Auktion
1
Beziehungsmarketing
1
Creators
1
Customer engagement behavior
1
Customer feedback
1
Customer integration
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Customer satisfaction
1
Dienstleistungsqualität
1
Digital platform
1
Digital platforms
1
Digitale Plattform
1
E-commerce
1
EBay sellers
1
Electronic Commerce
1
Flughafen
1
Hotel chain
1
Hotel industry
1
Hotellerie
1
Incentivized online reviews
1
Influencer marketing
1
Influencer strategy
1
Influencers
1
Instagram influencers
1
Internet-Auktion
1
Kaufentscheidung
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Moro, Sérgio
Tafesse, Wondwesen
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
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Akram, Umair
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Journal of retailing and consumer services
4
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ECONIS (ZBW)
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1
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
2
Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen
;
Wood, Bronwyn P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
Saved in:
3
Service quality in airport hotel chains through the lens of online reviewers
Moro, Sérgio
;
Lopes, Rui J.
;
Esmerado, Joaquim
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012390003
Saved in:
4
Unfolding the characteristics of incentivized online reviews
Costa, Ana
;
Guerreiro, João Pedro Silva Martins
;
Moro, …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 272-281
Persistent link: https://www.econbiz.de/10011995624
Saved in:
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