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~person:"Morrin, Maureen"
~person:"Nordfält, Jens"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Konsumentenverhalten
Kundenzufriedenheit
Ladengestaltung
9
Store design
9
Consumer behaviour
7
Einzelhandel
7
Retail trade
7
Aromastoff
2
Digital displays
2
Digitalisierung
2
Digitization
2
Flavour
2
Retail displays
2
Sales promotion
2
Verkaufsförderung
2
AI
1
Beziehungsmarketing
1
Brightness contrast
1
Customer analysis
1
Customer satisfaction
1
Disarray
1
Display
1
Efficiency
1
Endcaps
1
Enhancements
1
Experiment
1
Feature contrast
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In-store
1
In-store displays
1
In-store marketing
1
In-store merchandising
1
In-store technology
1
Internet marketing
1
Kundenanalyse
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Luxury goods
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Luxusgüter
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Mannequin
1
Music
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Musik
1
Online retailing
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Morrin, Maureen
Nordfält, Jens
Grewal, Dhruv
12
Roggeveen, Anne L.
8
Willems, Kim
6
Campo, Katia
5
Chebat, Jean-Charles
5
Dennis, Charles
5
Lunardo, Renaud
5
Teller, Christoph
5
Brengman, Malaika
4
Breugelmans, Els
4
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3
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3
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3
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3
Diehl, Sandra
3
Ebster, Claus
3
Elms, Jonathan
3
Gilboa, Shaked
3
Gröppel-Klein, Andrea
3
Martínez-Ruiz, María Pilar
3
McIntyre, Charles
3
Melewar, T. C.
3
Murray, John
3
Noble, Stephanie M.
3
Pantano, Eleonora
3
Parsons, Andrew G.
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Puccinelli, Nancy M.
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Roschk, Holger
3
Sharp, Anne
3
Vilnai-Yavetz, Iris
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Vrechopoulos, Adam
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Wagner, Udo
3
Wu, Juanjuan
3
Zhu, Rui Juliet
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Ahlbom, Carl-Philip
2
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Journal of retailing
3
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research
1
Review of marketing research
1
Sensory marketing : research on the sensuality of products
1
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ECONIS (ZBW)
8
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1
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
4
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
5
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
6
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
7
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
8
The impact of scent and music on consumer perceptions of time duration
Morrin, Maureen
;
Chebat, Jean-Charles
;
Gelinas-Chebat, …
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003933217
Saved in:
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