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~person:"Mueller, Barbara"
~person:"Sinkovics, Rudolf R."
~subject:"Kulturelle Identität"
~subject:"Werbung"
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Search: subject_exact:"Globales Marketing"
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Kulturelle Identität
Werbung
International marketing
20
Internationales Marketing
20
Advertising effects
8
Werbewirkung
8
Cultural identity
6
Großbritannien
4
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Multinationales Unternehmen
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international advertising
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Mueller, Barbara
Sinkovics, Rudolf R.
Mooij, Marieke K. de
14
Laroche, Michel
6
Taylor, Charles Raymond
6
Cleveland, Mark
5
Diehl, Sandra
5
Manrai, Ajay K.
5
Okazaki, Shintaro
5
Teng, Lefa
5
Torelli, Carlos J.
5
Bartikowski, Boris
4
Batra, Rajeev
4
Griffith, David A.
4
Keh, Hean Tat
4
Peñaloza, Lisa
4
Ryans, John K.
4
Steenkamp, Jan-Benedict E. M.
4
Terlutter, Ralf
4
Usunier, Jean-Claude
4
Belk, Russell W.
3
Feinberg, Fred M.
3
Guo, Xiaoling
3
Hornikx, Jos
3
Manrai, Lalita A.
3
Poon, Patrick
3
Streich, Michael
3
Visconti, Luca M.
3
Bodenstein-Köppl, Birgit
2
Brandt, Corine van den
2
Broderick, Amanda J.
2
Clement, Michel
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Demangeot, Catherine
2
Dens, Nathalie
2
Fam, Kim Shyan
2
Ford, John B.
2
Gould, Thomas H. P
2
Heinberg, Martin
2
Hendriks, Berna
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International journal of advertising : the quarterly review of marketing communications
2
Anxieties and management responses in international business
1
Handbook of research on international advertising
1
International journal of advertising : the review of marketing communications
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of international marketing
1
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ECONIS (ZBW)
7
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1
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
3
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
4
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
5
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
6
Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias
;
Sinkovics, Rudolf R.
;
Yamin, Mo
- In:
Anxieties and management responses in international business
,
(pp. 208-224)
.
2007
Persistent link: https://www.econbiz.de/10003532774
Saved in:
7
Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas
;
Sinkovics, Rudolf R.
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10001630775
Saved in:
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