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~person:"Mueller, Barbara"
~subject:"Advertising effects"
~subject:"China"
~subject:"Cultural identity"
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Search: subject:"International marketing"
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Advertising effects
China
Cultural identity
Internationales Marketing
11
International marketing
10
Werbewirkung
8
Kulturelle Identität
4
Werbung
4
Advertising
3
USA
3
United States
3
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international advertising
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Bibliometrics
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Mueller, Barbara
Mooij, Marieke K. de
11
Diehl, Sandra
9
Laroche, Michel
8
Terlutter, Ralf
7
Teng, Lefa
6
Cleveland, Mark
5
Manrai, Ajay K.
5
Torelli, Carlos J.
5
Westjohn, Stanford A.
5
Bartikowski, Boris
4
Batra, Rajeev
4
Checchinato, Francesca
4
Keh, Hean Tat
4
Okazaki, Shintaro
4
Poon, Patrick
4
Steenkamp, Jan-Benedict E. M.
4
Tank, Andreas
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Taylor, Charles Raymond
4
Usunier, Jean-Claude
4
Vescovi, Tiziano
4
Alon, Ilan
3
Belk, Russell W.
3
Bell, Sandra
3
Cote, Joseph A.
3
Fam, Kim Shyan
3
Feinberg, Fred M.
3
Ford, John B.
3
Griffith, David A.
3
Guo, Xiaoling
3
Hornikx, Jos
3
Hu, Lala
3
Lee, Alvin
3
Leeflang, Peter
3
Magnusson, Peter
3
Manrai, Lalita A.
3
Pennemann, Karin
3
Peñaloza, Lisa
3
Stolle, Wulf
3
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International journal of advertising : the quarterly review of marketing communications
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
Journal of international marketing
1
Measurement and research methods in international marketing
1
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ECONIS (ZBW)
9
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1
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
3
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
4
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
5
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
6
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
7
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
8
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
Saved in:
9
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
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