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~person:"Mueller, Barbara"
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Mueller, Barbara
Ford, John B.
142
Ford, John
25
Merchant, Altaf
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LaTour, Michael S.
15
West, Douglas C.
12
Sargeant, Adrian
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Ford, John K.
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Honeycutt, Earl D.
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Honeycutt Jr, Earl D.
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Ibrahim, Essam
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Ford, J. Kevin
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Stanley, Thomas O.
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Magnini, Vincent P.
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Thelen, Shawn
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Clarke III, Irvine
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Journal of advertising research
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
3
GLOBALIZATION - The Tension between Strategy and Execution: Challenges for International Advertising Research — Globalization is Much More Than Universal Branding
Ford, John B
;
Mueller, Barbara
;
Taylor, Charles R
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10008993735
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